Hi there 

Every business is constantly “restarting” or pivoting in the marketplace.

So how does an established manufacturer — or distributor — shift from responding to any viable request for quote (RFQ), to gaining more requests from preferred industries for specific services?

Analyze the competitive landscape and identify the most promising market segments, of course. Easier said than done sometimes.

Wondering what marketing and sales should look like for you, based on the lifecycle stage of your business? Download this matrix to get started.